1. Promote business on Instagram: Setting up automatic services

If you run your Instagram business account with due patience and attention, it takes tons of your time.

Just imagine how long it will take you to think of a nice post idea, edit pictures and videos, create a post, answer all the comments and direct messages, etc.

Why waste your time on this when you have much more important tasks to do – improve your customer service, search for new suppliers and add new items, optimize your dropship baby clothes store, and many more?

To plan your business activity in a more rational and thoughtful way, go for any automated service you like. Most typically, these plugins and special tools allow you to:

Plan your posts;

Monitor comments;

Search for hashtags.

Personally, we would recommend you to check out the Social Rabbit plugin – we have a good experience with it, and thanks to the plugin, we managed to get 66,000+ followers on our Hokage Store Instagram account.

Technically, the Rabbit is not a free plugin. Still, it’s much cheaper than most of the similar tools. Moreover, if you just think about all the time and effort you will have to devote to Instagram posting, you will definitely say that such a small cost for an automated solution is just fine.

Generally speaking, Social Rabbit is a WordPress plugin that makes it possible to run and promote your drop shipping store social media accounts automatically. It works with 4 major social networks (Facebook, Twitter, Pinterest and Instagram) and potentially can cover the audience of up to 2 billion people. The Rabbit creates posts with the use of pictures and phrases that you specify, likes and comments posts, grabs and reblogs posts from selected social accounts, and in general spreads the word about your alibaba dropshipping business across the most popular social networks worldwide.

2. Adding posts manually for Instagram promotion

Automatic posting is awesome – it saves your time and effort and lets you manage other areas of your drop shipping business.

Still, the posts you create manually are also an important part of your marketing strategy. Such posts make your account look more ‘human’ and customer-oriented. People prefer interacting with humans, and not with some soulless bots, right?

That’s why we try to mix automatically generated posts with something unique that we create ourselves. For example, on the picture above you can see an example of a post that we made to celebrate a special thematic event. We even made a custom product offer!

By the way, don’t be afraid to interact with your drop shipping supplier and ask for something customized. As our experienced seller from AliExpress reveals, you can ask your seller to include some branded elements in your package. But, as the example above shows, you can also make a deal and pay for a limited edition of a very special product offering!

3. Promote business on Instagram: Adding videos

Videos run the world.

No, seriously.

In drop shipping business, videos become an increasingly popular type of informational content because they are just really cool:

They tell about your product A LOT. You can show the item from any angle you like, and demonstrate how to use it in real life. This is crucial for online purchases because your customers basically can’t see and touch the item – while making a decision, they can only rely on the information you have provided.

They are engaging and fun. We mean, if your video is catchy, chances are your subscribers will share it. And that’s a nice way to increase awareness about your drop shipping store!

They are personal. You don’t have to limit yourself only with the videos showing how to use your product. Why not film a short ‘behind-the-scenes’ video showing the backstage of your work, or, for example, telling your customers how to choose this or that product?

Speaking of personal experience, it’s necessary to mention customer reviews! If you manage to find a review in the form of a video (unpacking the delivered item, demonstrating the item in use, etc.) – share it with your audience! It is real, it is visual, and it is really engaging.