WHAT IS LOLITA?
the Japanese lolita fashion is simply a style which includes gothic and/or historical dress mixed with other elements. The style is largely based on the old fashioned dolls with their frilly clothing, but is not limited to that. One of the more outstanding qualities of this Japanese fashion is that the skirt is generally shorter, from above the knee to mid-calf. Platform shoes are another distinct mark regarding this style. There are also variations within the lolita style, a few common types are:
Gothic Lolita a perfect mixture of gothic and lolita, it incorporates monocolors (black/white), knee-length poofy skirts, lace/ribbons and platform mary janes
Classic Lolita a more "fluffy" style, with a variety of bright colors or even patterns and of course frills, lace and ribbon.
Elegant Gothic Lolita perhaps a more traditional/historical style, very closely related to Gothic Lolita.
Elegant Gothic Aristocrat a more masculine style (if that is possible) with longer skirts or wide-legged trousers, button-down dress shirts or jackets/vests.

Nothing is limited to just what has been mentioned. There are many more styles and directions one can take. Some lolitas incorporate morbid themes such as blood stains on white dresses, bandages, skulls, etc. Others choose more aristocratic accessories like a cross or a crown.